Carrefour
Background:. $140 Billion annual revenue
. 500,000 employees
. 40 countries
. Largest hypermarket chain in the world in terms of size
. #1 in Europe in terms of revenue
. Wanted to provide a better instore shopping experience to their actual customers
Solution:
. Mobile site launched in Sept. 2009
. Shopping list, news, discount, recipes and store locator
. Dematerialized club card scannable at cashier, access to account information, rewards point and redeemable coupon