Etam
Background:. 3800 stores in 40 countries
. $1.3 billion annual revenue
. 3 different brands
. Wanted to increase store traffic and the lingerie brand awareness
Solution:
• Mobile site to promote the latest swimsuit collection to female consumers
• Recurring marketing SMS campaign to boost the sales
• Social game for Xmas to push your avatar on facebook using the latest collection
• Redeemable in store coupon associated to your number of votes on facebook profile